Summary
- What is video marketing?
- Why is video marketing important?
- What are the benefits of video marketing?
- How to get started
Video marketing for small businesses is not as complicated or expensive as you might think. If you are reading this article with a smartphone, you already have a video recorder in your hand.
If you are reading this article with a smartphone, you already have a video recorder in your hand.
With some planning and a sprinkle of creativity, you can create marketing videos that amaze your audience. If you are still hesitating about the value of video for your business, especially if you’re a small one, here are some facts that might convince you.
1. What is video marketing?
It’s been said that an image is worth a thousand words. For a video, multiply that by another thousand. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.
Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
2. Why is video marketing important?
Using video as part of marketing is gaining a lot of traction across businesses of all sizes, including entrepreneurs and small businesses.
Renderforest Survey found that videos helped businesses increase:
- Brand awareness by 70%
- Traffic by 51%
- Sales by 34%
The outcome is quite amazing, isn’t it?
The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms.
Small businesses like yours are increasingly using videos to attract, convert, and retain new customers with great success.
3. What are the benefits of video marketing?
With access to faster networks, businesses are using more and more videos to engage with their customers. Many businesses, probably also your competitors, use videos to help capture value from their audiences.
Why should you use videos in your social media posts? Video posts:
- Stay visible longer on social feeds
- Get more exposure and engagement
- Increase the understanding of your product
- Stand out more
- Provide a more personable way to engage with your audience
- Are powerful sales tool
- Rank higher in search
- Are growing in popularity across platforms
4. How to get started
Video marketing has become the content strategy leader in the marketing world and is the content your audience expects in the future. The earlier you get started with videos, the better your success in the long run.